Blogs

Blogs

BLOGS

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)

Blogging about what you know is well known as one of the key components of an effective content marketing strategy. But what will it do for your business?

Blogging is the most effective way to speak directly to your customers and prospects in a way that conveys the personality of your business. People want to understand how a company will help them and one of the best ways to help them understand is to give practical advice that will help them with challenges that they would come to your business to solve.

Blogs are the perfect way to build up your profile and help your customers out by sharing your expertise.

Blogs also create fresh content for your website which is one of the most important elements to a successful Search engine optimisation strategy.

By carefully placing keywords into your blogs, you are more likely to get found, not just in Google, but through RSS feeds, on social media and more importantly become known for specific areas of expertise. Use the right keywords, and you’ll appear in searches more often. It’s as simple as that.
A good blog will leverage your brand and help you connect to more customers, more often. Customers will return to your website even when they’re not in the market to buy, they will recommend it more often to friends and family.

Our team of professional writers have written 100s of blogs for clients in automotive, retail, finance, property and design and our unique journalistic approach helps us get the key points in an interesting and engaging way regardless of the subject. We take on and in many cases even help develop, your company voice and tone and then ensure we understand what the required results of the blog needs to achieve to ensure it always works well for your business.

Blogs also create fresh content for your website which is one of the most important elements to a successful Search engine optimisation strategy. By carefully placing keywords into your blogs, you are more likely to get found, not just in Google, but through RSS feeds, on social media and more importantly become known for specific areas of expertise.

What we do:

  • – Idea creation
  • – Write and edit your blogs
  • – Curate relevant information for
  • – Identify and include relevant keywords
  • – Include SEO elements.