AV-Lution is a digital signage installation company that wanted to reach out to new customers with professional and persuasive content on its website, and GoldSand Digital’s copywriting team was tasked with generating the necessary words and sentences. As part of a marketing drive, AV-Lution wanted to launch an email campaign, so GoldSand Digital…
AV-Lution is a digital signage installation company that wanted to reach out to new customers with professional and persuasive content on its website, and GoldSand Digital’s copywriting team was tasked with generating the necessary words and sentences. As part of a marketing drive, AV-Lution wanted to launch an email campaign, so GoldSand Digital also designed an email template for this project.
The work
The only way to get ‘underneath’ a company and really understand unique selling points is to spend time with the business and interview those at the top. GoldSand Digital spent time with AV-Lution owner, Jai Auguste and interviewed him, asking questions about the business, previous clients, target audience, how the company has grown, and more importantly, why it has grown.
GoldSand Digital then collated this information and produced the copy for each page of AV-Lution.co.uk, ensuring that the entire site was clear, professional, appealed to the target market, and effectively ‘sold’ the benefits of Jai and AV-Lution. The SEO experts at GoldSand Digital were also involved in this project, ensuring that certain key terms and phrases were in place to make sure that AV-Lution.co.uk would be easily found on the likes of Google when they are searched.
Working alongside GoldSand Digital’s writers, the SEO experts identified which key terms had to be worked into the content. The result was professional website copy with a range of effective key and well-searched terms within the pages.