Facebook as a business tool is finally coming of age. It has come through some particularly stormy times not least with all the concerns being raised about data and personal information.
But, it’s clear to see that smart marketers are taking significant strides to fully utilise Facebook’s 500+ million users and are now identifying it as the place they want their customers to find them.
What are big brands promoting on their ads? Yep, it’s they’re Facebook fanpage, and often without even a hint of a website or Twitter page. Why is this?
Simply because Facebook is now the single most accessible platform out there and people are spending more time on it then almost anything else. That, couple with the growing smartphone web usage and you have near complete access to your customers wherever they go.
Starbucks has done this to great effect offering discount coupons to grow their fanbase by millions. But the great things about Facebook is not what these big brands are doing, it’s that anybody and now tap in to a huge potential market without spending a single penny and still create a new source of revenue.
So, keep your eyes peeled for Facebook pages that work and make sure you are on it now!