Today, blogs are an excellent way of showcasing your abilities, generating interest around your business, and driving traffic to your website. One problem that I find many of our clients have is actually coming up with blog topic ideas.
So, below is one very quick exercise that everyone can start doing from tomorrow morning to help generate blog ideas…
Pick up two or three national newspapers, and read them from front to back with every aspect and feature of your business in mind.
If you work in recruitment, for instance, the football pages will be full of transfer deadline stories for you to comment on. Maybe you’re a copywriter (like me) so a story about a typo on a road sign is a classic opportunity to comment for a blog.
Whatever sector you work in, search for tenuous links to a story, headline, sentence or paragraph, and then cut out the article.
With a bit of creativity you’ll have a heap of cuttings with which to choose the best topics for blog material. Then all you have to do is comment on the article. Simply imagine that someone in the pub asked you a question about it…and write away.
Not only are you a regular blog writer, you’re also covering topics that are important today and are being discussed. Try to keep your blogs concise and thought-provoking, and always get them proofed before posting up online.
This is how we generate blogs for clients everyday – click here to get in touch and discuss how we could manage a blog writing project for your business.