While the rest of the advertisement world seems to be running around trying to find an effective way to utilise mobile adverts, Twitter is quietly cashing in… with runaway success.
It was great to read about the journey of Chinese restaurant chain, PF Chang, which, at the start of the year spent a modest $25,000 with Twitter. It targeted users who looked for ‘Chinese New Year’ or related searches. According to the report on Business Insider over 1m users clicked on the ads, retweeted them or interacted in some way.
Not a bad ‘noise’ created.
Interestingly, of those 1m plus users more than 70% of them were doing so on a mobile device, generating a lot of business for PF Chang.
Shira Ovide of the Wall Street Journal reported recently that right now more than half of Twitter’s revenue comes from mobile ads. Which begins to draws into question the effectiveness of their desktop advertisements which usually lead the way, is it a noticeable shift in connectivity and engagement trends?
What makes Twitter stand apart from the crowd is that their ads are the same on mobile devices as they are on the desktop, the majority of other digital advertisement aren’t. Ultimately making the job of the advertisers much easier because they don’t have to orchestrate two types of ad for the same campaign.
The underlying point here is that any business that wants to see a real return on social media use, whether that’s with Twitter, Facebook, LinkedIn, YouTube, or any other, has to devise an intelligent strategy. Answer these questions to start with:
- What are you looking to achieve?
- What can you invest in terms of time and money to achieve that?
- Which channels will best help you to achieve those goals?
Here at GoldSand Digital we understand the importance of social media in bolstering your marketing campaigns.
Both timing and strategy are critical to its success. For more details or information on how our services can help you, speak to our Social Media team, on 020 7269 9885 or email info@goldsanddigital.com.