Figures released by Google show that in 2011 people read an average of10.4 unique pieces of content before making a purchasing decision,
highlighting the importance of the brand’s message.
Paper-converting company Oren International worked with the Content
Marketing Institute to undergo a content transformation last month.
Considered a traditionally “boring” product, the website now contains
extensive content for each product, detailing its work with clients to
bring ideas into actualisation.
Speaking of the product, the content marketing institute said ‘It has a
voice and perspective and effectively communicates what Oren can do and
what all of its products are used for. Words and visuals must work as a
cohesive and complete team to paint the full picture of a brand story.’
Content creation is a fundamental part of marketing products and services in today’s crowded market. To get your business seen in the right places through an effective content marketing system then speak to GoldSand Digital today on 0208 269 9885.