Author: Ingram Sanders

October 2, 2017
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The automotive industry is embracing high quality digital content so it’s excellent to see that Porsche is putting its iconic magazine, Christophorus, online as a way to increase engagement. The 383rd issue of Christophorus has now been published in printed form as well as being launched as an online magazine by the Dr. Ing. h.c. F. Porsche AG company. Printed in 11 languages with over 600,000 readers in all continents of the globe, this magazine has offered exclusive content,...

September 29, 2017
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BMW has revealed it is launching a black-and-white logo for use in the brand’s communications activities, which will be used to market the existing 7 series and i8 coupe and the coming 8-series coupe and convertible, i8 roadster and X7 large SUV. Having debuted the new look at the Frankfurt auto show, it combines a black-and-white version of the automaker's roundel first used a century ago with the company's full German name — Bayerische Motoren Werke — written out in full....

September 29, 2017
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Congratulations are in order to our friends, John Clark Motor Group, who posted record turnover and increased sales for 2016, as reported by cardealermagazine.co.uk. Despite volatile market conditions the Scottish groups turnover grew by five per cent to £703 million from £667 million. With profit before tax at 1.2 percent of sales, the group remained above the UK motor trade national average. 2016 saw new unit sales volumes rise by four per cent to 14,712 units and used volume grow...

August 18, 2017
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Today it's crucial every business ensures their social media content is valuable and relevant. One element of a successful company's digital profile is maintaining a high level of audience engagement and the one key component of this is consistently updated social media feeds. One of the simplest ways to ensure consistency is the automation of social media posts. However, there are both good and bad elements to automation. We look at the most significant implications that should be taken into account prior to utilising...

August 7, 2017
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What kind of crazy car company would willingly smash up, crash and shoot at their beautiful new models to highlight how dynamic and desirable they are? Way back in 2001, BMW made a bold move by turning to the most notable film directors of the time. BMW wanted to create brilliant content that helped them stand out from the crowd. Under the careful supervision of Guy Ritchie, Alejandro G. Iñárritu and Tony and Ridley Scott, BMW came up with the idea to...

July 28, 2017
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What comes to mind when you think of automotive marketing campaigns? A car driving through a beautiful tree lined valley? A Celebrity looking cool behind the wheel? Or beautiful people elegantly stepping out of a striking new car into a glamorous venue ? We all know the ones, they are all tried and tested formulas still being wheeled out today.  The problem is, consumers become more discerning every day and these adverts simply don't impress anymore.  Thankfully, we've discovered a fine selection...

July 28, 2017
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With 71% of UK adults owning a smartphone, a mobile marketing strategy should be a priority for all automotive retailers.   People check their phones up to 200 times per day. If your marketing strategy isn't mobile first, you are certainly missing out on business.   Speed Demon   When it comes to mobile marketing, it's essential that mobile website upload speeds meet consumer demands. As Mike Frazzini, Chief Technology Officer at eBags says; “If your customer can’t find what they’re looking for in three...

May 26, 2017
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Everyone has their own personal social media account, but running an account for a business without a whole marketing team is a whole new kettle of fish. Don’t worry - you’re not alone! We’ve identified some features from some social media platforms which can help enhance your business’s social profile. Twitter Like advertisements you may have seen before a YouTube video, brands can now run in-stream ads to align with tweeted videos, leading them to be seen by a much wider audience. Nielsen Brand...

May 12, 2017
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Social media is now an essential part of your marketing and while you may labour over what to tweet and the best way to keep up to date with all your accounts, it’s still important to have the basics set up correctly. A summer review of accounts will help you get the most out of them. The quality of your social media starts with your profile. Thankfully, there are simple yet effective ways for you to make improvements. And...

May 5, 2017
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You’ve heard of hashtags, you may already use them, you’ve certainly cringed at the hashtag generation. But don’t discount them too easily. Hashtags are a powerful marketing tool that are being underutilised.   In fact, hashtags are a great way to drive traffic to your posts, connect your content with other updates using the same hashtag and even generate leads. Take MINI’s #MININOTNORMAL campaign, which according to Forbes magazine, saw 230,000 people engage with the campaign on social media within six...

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