Author: Ingram Sanders

March 23, 2017
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Driverless cars are no longer just a crazy idea, they’re fast becoming a reality and look set to play a big part in the future of automotive. It's estimated by Business Insider that there will be ’10 million self-driving cars on the road by 2020’. With manufacturers pouring in money and resources, it’s an achievable number. Sales Figures But until we can use sales figures from driverless cars sold to support this, we can only look at the sales figures of the closest...

March 6, 2017
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With vehicle production rising by 5.2% to 1.7 million units in the UK in 2016, as stated in SMMT’s 2016 Automotive Sustainability Report, maintaining sustainability in Automotive is a key focus for manufacturers. Alongside this, with more resources being used up that are not easy to replace, as well as tighter legislations such as reductions in emissions, sustainability in the automotive industry has become as important as car performance and drive quality. Below, we’ve identified five ways in which the automotive...

February 7, 2017
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This winter we all gathered to see the launch of a beautiful new McLaren… Actually, it wasn’t quite a McLaren, rather the launch of McLaren London and Ascot's new digital magazine TORQUE. Working with the McLaren and Lancaster teams, we created a stunning magazine that truly encapsulates the very essence of McLaren, as well as bringing you the latest news and introducing the people who work with these awesome cars every day. Take a look here: McLaren London...

May 20, 2016
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Next week, on Tuesday 24th May, commences one of the most exciting events of the automotive calendar and a new product launch from GoldSand Digital.Now considered the largest automotive trade exhibition of its kind, CDX16 opens its doors and we’ll be there introducing our incredible new ReportingHub dealer dashboard.The event, which will welcome over 2,000 visitors, is the best way to get up to speed with the latest industry tech, network with peers and understand exactly what you need to...

May 13, 2016
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I recently wrote a report for the recruitment industry, drawing on parallels with automotive. In it I explored the key lessons for recruiters trying to cut through the noise and reach out to their target candidates and clients in an increasingly competitive space.On the face of it, it’s tough to see any similarities. Automotive has a product to sell, and can leverage the brand to do so. Automotive can also benefit from huge budgets being poured into advertising campaigns and sponsorship.Successful...

March 7, 2016
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How to generate smoking hot leads that convert When we create traditional adverts to send to customers, we become part of the 100's of adverts forced upon them each day. We become white noise that is easy to ignore. If, instead, you create information that solves real life problems your customers have and then personalise it them, you'll engage people on an emotional level, making them feel compelled to speak to you. The result is that you will have people getting in touch, asking...

August 21, 2015
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Image source: VolvoUnless you’ve been living under a tree, alone, shunning all electronic devices, in central Australia, in a town called Oodnadatta (it exists!) for the last few years, you've probably heard about Google venturing into automotive. The Google Self-Driving Car Project, as it’s officially known, is Google’s ambitious project to introduce self driving cars to a mainstream audience. While the project isn’t new, there are some particularly interesting recent developments that have moved the project on considerably which could have a...

June 12, 2015
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Like in the majority of workplaces across the world, coffee is a staple of the working day here at GoldSand Digital, but not any brew will do, as we’re strictly a Pact environment – and not just because of the delicious coffee. The solely online retailer, Pact, is a coffee club that delivers a different coffee from around the world each month in much the same way companies have enjoyed success selling music and wine in the past, but Pact seem...

June 12, 2015
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“Hootsuite get with the times! UI is supposed to look good these days!”“Hootsuite f**k your f**king UI, it’s a piece of s**t and it f**ks my personal sense ofwellbeing. I’m out!” Yeesh. It’s not your traditional advertising slogan. But, Hootsuite’s masterful recentcampaign saw them meet some of the world’s harshest critics, in the dreadedTwittersphere, head on. In their latest video, employees at social media dashboard software Hootsuite read out all ofthe very worst, most damning criticisms of their platform that their followers...

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