Author: Ingram Sanders

April 17, 2015
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“Get it in to your guys’ heads, it's not a sell, it's a service,” explained Rob Purfield to delegates at the AM Aftersales Conference 2015 during his Upselling Aftersales presentation. The Automotive Profit Consultant was keen to make the point that successful aftersales requires a certain mindset, a certain mentality, and a shift away from seeing this as a sell and more like a service. “The mentality is about looking after customers, and providing a great service. It's not a sell, it's...

April 16, 2015
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One Mercedes-Benz retailer has enjoyed an aftersales lift of more than a fifth since utilising video, explained Alistair Horsburgh, Chief Executive Officer at CitNOW, during his Making online work for you – Everything you always wanted to know about video, but were too afraid to ask presentation at the AM Aftersales Conference 2015. “Mercedes-Benz use video health check, and has seen a 22% increase in sales for Mercedes Teesside,” he said. The CEO of the video presentation company added that 1,500 dealerships...

April 2, 2015
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 Facebook is now the single most powerful advertising platform online today. Why? Because of the incredible size of its reach. In fact, as Facebook puts it; "More than 1.3 billion people use Facebook to connect with what matters to them, and 64% visit every day". And now they have developed a tool that you can use to target the exact people who are most likely to want your vehicles, your servicing and your accessories. To find out exactly how you can start...

March 31, 2015
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With less than 50 days until the general election, George Osborne has revealed his Budget. The famous tatty red briefcase holds within it the potential of re-election for the Conservative party, along with a raft of policy amendments that in one way or another will affect people across Britain. One such area that is set to be susceptible to change is on four wheels, so we have highlighted the main points (bad in red and good in green) that will affect regular...

March 31, 2015
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Alright, we’ll admit it - we weren’t there. But, we’ve kept pretty close to the coverage of this year’s Geneva Motor Show, and if it all seems a bit much, your friends at GSD have distilled it down to a few awesome, impressive, and completely insane vehicles you shouldn’t miss. It’s official – 4x4s have taken over Ok, this should come as a shock to no one. The car-buying public’s love for big cars has been growing with some speed in recent...

February 27, 2015
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At GoldSand Digital we totally love numbers. We love facts, figures and results. One true to life fact is that we are the undisputed world's number one coffee drinking London marketing agency. Not sure if other agencies even drink coffee do they?We've collated a whole load of impressive stats that will tell you a little bit about who we are, what we do and the results we get. It's all in the infographic below...

February 27, 2015
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Can a March marriage avoid a December divorce? Around four years ago, with limited direct automotive experience but a huge amount of passion and desire to learn, we were asked to create a digital magazine for one of our car dealer clients. We thought it was all about promoting the new car; helping our client sell this beautiful machine and help them make a nice profit off the back of it. Job done. The reality was soon explained to us, and has been...

February 25, 2015
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We were recently lucky enough to have the pleasure of hosting an enthusiastic and very talented lady called Hope at our offices for a few days. Hope is studying A levels and was keen to get some real world experience of working in a busy London content marketing agency.   We like to get people involved and while a cup of tea is always welcome, we wanted to give Hope some real practical experience that she could add to her CV and potentially...

January 23, 2015
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Why publishing with digital media is only the beginning   Print media has a long and involved relationship with the automotive industry. It began with adverts taken out in local newspapers, leaflets distributed door-to-door, and hand-written letters sent to each and every customer. Those who still deal in the latter, you know who you are.   For the individual businesses, there then came bigger, further-reaching campaigns: billboards, radio advertising, national publications. But, as is the case with all print media (we can lump radio...

January 23, 2015
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At GoldSand Digital you might think our work is finished once a magazine is published, but for us it’s just the beginning, as after it hits the 'digital press' our focus turns to getting it out to as many people as possible.   Utilising our expertise in social media, along with a complex network of digital platforms, allows us to make the most noise about our client’s new digital campaign, because we are as focused on marketing these automotive digital magazines, as...

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