January 23, 2015
Discover the latest edition of the Jaguar Land Rover digital magazine available to read right now! With the Land Rover #Hibernot campaign in full swing, we too are embracing winter...
January 23, 2015
Welcome to the latest edition of the Ridgeway Jaguar digital magazine Alive. We're delighted to have helped Ridgeway Jaguar produce their first iDealership Magazine of 2015. With a strong emphasis on the stunning new Jaguar XE, it's a packed full of exciting developments both at Ridgeway and Jaguar. You can see the full magazine here: http://cloud.idealershipmag.com/go/ridgeway_alive_2015_q1/...
January 21, 2015
Welcome to the first of five content marketing guides for the automotive industry, Automotive Content Marketing. Content Marketing is in our blood, and we’re passionate about sharing best practice so we thought we’d share a few of our favourite aspects in these short, informative guides. In this first guide, we’ll look at some of the biggest brands out there, and determine what kind of inspiration we can take from their content marketing strategies. In this guide you’ll learn: - The background of...
December 1, 2014
Do you ever really know what goes on inside a showroom? Here at GoldSand Digital we are convinced that every showroom tells its own story, and we want to hear yours. As part of a regular feature we will publish ‘confessions’ from automotive businesses up and down the country –authors and brands will, of course, remain anonymous. Do you have a tale to tell, a story that the rest of the automotive world needs to hear? Let us know at GoldSand...
November 19, 2014
You don’t work in the automotive industry for as long as we have without having a pretty good idea of what’s going on, and, perhaps more importantly, what’s around the next bend. We’ve featured all shapes and sizes of vehicle in our customer magazines, but there’s nothing quite as thrilling as the launch of a new model. 2015 is shaping up to be an incredible year for new launches. We’ve put together a list of the models that we can’t wait...
November 18, 2014
The evolution of the car advert has taken in celebrity endorsements, exotic locations, high speed jaunts across country and fact based infomercials for those with a love of a car’s vital statistics, but none of these guarantee an appreciative audience. Instead there needs to be something to set it apart, and the below 9 all have that certain element that has helped them live long in the memory, for better and worse. Honda – The Cog (2003) Redefining what you might expect...
October 31, 2014
The increasingly competitive market place that automotive retailers operate in, continues to demand the answer to one question: what makes you different to the rest? And, when you think about it, it’s a reasonable question to ask. The showrooms tend to look similar, the products are the same and the offers will offer slightly. The one variable, the single feature of an automotive business that lends itself to being exploited in a way to offer competitive edge, is the people within. Being...
October 24, 2014
When the Discovery Sport is launched next year, it will feature a USB charging point next to every seat. It will have its own in-car Wi-Fi hotspot, and Land Rover’s InControl Apps function will allow owners to check fuel statistics, locate the vehicle, and even unlock the doors, from their smartphone. The automotive industry is waking up to the fact that its customers are online, and are using smartphones. In fact, in September GoldSand Digital’s automotive campaigns had an average mobile...
October 23, 2014
At a time when customers’ data is bought and sold, and when readers of some of the biggest newspapers in the world can be advertised to without even knowing it, there is a real need for honesty, legitimacy, and a return to form for the world of marketing. Content marketing is the mutually beneficial practice of giving your customers something valuable, informative, or entertaining, in return for nothing more than their awareness of your brand, and their knowledge of what you...
September 16, 2014
Dealership marketing has never been so complex or sophisticated. With so many ways to promote the business, how do you go about choosing the right strategy? While traditional marketing such as print brochures, radio advertising and local papers is often talked about as the old way of marketing, there is still huge opportunities for reaching customers through these channels. So, what are dealers actually doing? Do they really see value in the more traditional marketing channels or is there a pure focus...