Author: Ingram Sanders

July 29, 2014
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Google Authorship, the tool that Google created to show pictures of the author of an article, next to the search listing, is no more.   The idea of Authorship was that if you’re writing high quality content, people will recognise you, and be more likely to click through to read your articles.   Hence encouraging authors to add their pictures and write even more great content.   But, as Google no longer sees the value in Authorship, does this also mean that quality content isn’t a...

October 1, 2013
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How do you get back in touch with old leads? Do you have a system in place? How's that working for you?   If you're like many businesses, your strategy will be to call your old leads repeatedly, then email them and finally, if you don't get through, call a colleague of theirs. Basically chasing up any chance of that old lead turning into business.   This process is tiring and painful. It wastes your time and frustrates the person you're trying to contact.   What...

February 4, 2013
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French iPhones will not receive LTE compatibility before the end of this year, as the French agency for telecommunications ARCEP fail to make a decision on which 'telco' should supply access first.   Bouygues Telecom is the most likely candidate, having applied in July last year. The three remaining companies are currently lobbying against this, delaying LTE introduction for a further year.   On February 7 the four telcos will present their arguments and the ARCEP will make a decision.  Read more by clicking here...

February 4, 2013
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iPhone app revenue has been proven to rise by over 150% in a week when prices are discounted, according to a study by analytics firm Distimo.   iPhone software has seen average downloads grow by 1665% over five days when prices are cut. iPad downloads increased by 871%.   The report goes on to explain: "There is a two-fold explanation for this lagged revenue growth effect: either an increase in income from one-off fees or an increase in income generated by in-app purchases". Read more...

February 4, 2013
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An Oreo advert capitalised on this Sunday's Superbowl 'blackout' by tweeting a response image within minutes of the power outage in the Superdome in New Orleans, Louisiana.   The power was lost mid way during the NFL game between the San Francisco 49ers and the Baltimore Ravens. A tweet featuring an image with the tag line 'you can still dunk in the dark' was 'designed, captioned and approved within minutes', according to a report by AdAge.   The message was retweeted 10,000 times in...

February 4, 2013
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Lady Gaga's youtube account has lost over 150 million views on YouTube, after a crackdown on artificial inflation by the video sharing site.   A YouTube spokesperson revealed that VEVO reduced the play counts on many of its major artists by up to 2 million in December last year. Lady Gaga's official account was not affected.   The views are said to be boosted by hackers who fabricate views for their favourite artists. Read more by clicking here >>...

February 4, 2013
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Stipple, an app which embeds interactive hotspots within images has been added to Facebook. Hotspots can be placed on specific points of the image, and contain links, additional notes, audio, video and other dynamic features.   The service will allow marketers to add multiple dynamic facets to Facebook images, which will be displayed on users' news feeds.   Stipple has been available on Twitter since November last year. Read more by clicking here >>...

January 31, 2013
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Samsung did not willfully infringe on Apple's design and utility patents, as was ruled by a federal judge on Tuesday in Apple's claim for bonus damages.   It was reinstated, however, that Samsung had violated Apple's intellectual property in as many as seven patents, including product design and essential interface elements.   The case began a year ago, and in August Apple was awarded $1.05 billion. The number may have tripled if not for yesterday's ruling. Read more by clicking here >>...

January 31, 2013
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On February 13, Google Shopping will become a paid service, available only to customers of another Google service, Product Listing Ads.   A study by Marin Software has revealed that advertisers with PLA campaigns have achieved success in the US. The click shares for Product Listing Ads increased from 2.1% to 6.6% over the past year, suggesting that users are finding the ads more relevant to their interests.   The rise in product clicks may also be due to the increase of product-related searches...

January 31, 2013
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BlackBerry messenger has gained a video chat feature, available on the new BlackBerry 10 OS, which was released today. It will also feature BBM Voice, which will allow free voice calls over Wi-Fi, and will let users switch between talking and texting.   The new BlackBerry Z10, also revealed today, is eight ounces heavier than the iPhone 5, with around the same resolution as Samsung's Galaxy S III. It features an 8 megapixel camera and will be 4G compatible.   Read more by clicking...

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