August 16, 2012
Data unveiled by the 2012 Adobe Mobile consumer survey has solidified the impact that mobile technology is having on consumerism and mobile marketing. The graph below shows that that the most popular mobile devices are Android smartphones with about 45% of both men and women using one as their primary device. With data proving that mobile marketing is continuing to grow, what can you learn from this to improve your current content strategy? Mobile marketers are going to have to make their...
August 10, 2012
In the upcoming weeks Facebook will fully introduce their new “Page Post Targeting Enhanced” feature, meaning that page administrators will be able to target their posts to people, using more specific demographics, allowing them to tailor their content. Currently, the only criterion that Facebook page owners can use to target the posts of potential friends/likes is geographic region and language. These broad variables have now been narrowed to include more identifiable categories such as interests, age, relationship status, education and employment....
July 30, 2012
The UK telecoms regulator and competition authority has revealed their plans to auction off the new 4G bandwidth for mobile phones which is to be fully operational in 2013. With this news come questions over how this technological advancement and the services it provides will affect the way organisations can market to and communicate with their consumers. Mobile phone marketing is already an effective method of direct marketing used by organisations because of its reach, distribution and tracking abilities. So how...
July 19, 2012
Earlier in the year, Facebook revealed that about 6% of its community is made up of fake accounts. This comes to about 54 million accounts on Facebook that are fake. So, at a time when ‘likes’ on Facebook are treated like currency by many brands around the world; what does this information do to the state of social media marketing? At present, a lot of multi-million pound companies as well as SMEs invest a lot of time and resources into creating...
July 16, 2012
Way back in 2010 the success of the relatively new infographic format was already creating unprecedented levels of traffic websites to that embraced the medium. Spring forward to today and it seems every man and his parrot has created an infographic. So is the format still working or is it yesterday’s news? Infographics are a simple, eye catching medium that merge data, design and copy in an appealing and visual way to explain and highlight a subject in more detail, attract backlinks and...
July 10, 2012
Worldwide, 88m searches are carried out on Google each month. The search engine has 46bn web pages currently indexed, so how does Google choose where to place your website? At the beginning of 2011 Google released their Panda algorithm update; this was a new way Google searched a website to decide where to place it in their search listings. It was designed to penalise websites with weak content and reward those sites with quality content; thus changing the way sites were ranked....
July 9, 2012
A report commissioned by the link shortening service Bit.ly has revealed a table of optimum times to post blogs or announce news, recently brought together neatly in an infographich by creative agency, Raka. So, how do you ensure that you get the most out of your social media followers? If you post something at the dead of night it’s highly likely that no one is going to see it, sadly. When do I post this? Where Twitter is concerned the best times to...
July 9, 2012
What a couple of weeks! Busy, eventful and exciting are probably the best words to describe this new chapter in my career, and this opportunity to grow with and learn more about this thriving digital agency was only soured by England's predictable yet heartbreaking dismantling at the hands of the Italians in the European championships and Andy Murray's ability to keep Britain on the familiar track of disappointment. Back to GoldSand Digital…I’ve been thrown in at the deep end (I was...