Author: Ingram Sanders

July 6, 2012
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A revealing infographic published by Spain-based SEO provider BlueCaribu has shown that 3.5 people search for the term ‘SEO’ each second. The report, How big is the SEO industry on the internet, also identified more than 9m web users look for information on the topic each month. You can access the infographic here. In total there are in excess of 863 million sites worldwide that boast information on the subject with 164,000 videos on YouTube detailing the subject. Other key observations from the...

July 3, 2012
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Tweets that contain fewer than 100 characters receive a 17% higher engagement rate than those with between 100 and 140, a report by Buddy Media published by Marketing Week has revealed. The report, Strategies for Effective Tweeting showed that that the over use of hashtags is a recurring theme that people are put off by so many businesses are neglecting to include links in their tweets to maximise interaction. By simply asking for a ‘RT’ (retweet) you increase your ‘RT’s by 12%,...

July 2, 2012
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Nearly a third (29%) of adults in the US now own an iPad, tablet or e-reader. This is a climb of 2% on the previous three years, according to a report published by Mary Meeker, a Wall Street internet analyst. This gives a clear indication of just how far mobile technology has advanced within the last five years. To give you an idea of the scale and increasing power of mobile devises, in 2008 less than 1% of global traffic was accessed...

June 29, 2012
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While the rest of the advertisement world seems to be running around trying to find an effective way to utilise mobile adverts, Twitter is quietly cashing in… with runaway success. It was great to read about the journey of Chinese restaurant chain, PF Chang, which, at the start of the year spent a modest $25,000 with Twitter. It targeted users who looked for ‘Chinese New Year’ or related searches. According to the report on Business Insider over 1m users clicked on...

June 27, 2012
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If you think that NatWest is in the clear after this weekend’s computer debacle, then think again. YouGov SoMA (Social Media Analysis tool) looks at the impact of current events on the likes of Twitter and Facebook. They observed staggering increases in mentions of NatWest. On average daily Tweets concerning NatWest reached a 0-2% circulation, but since the recent fiasco they reached a high of 23% on Friday. And over the five days an average of 37% of the twitter population...

June 22, 2012
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Now that you have a potential client on your site, how do you keep them there, browsing the pages and thinking about investing? Take the example of Simply Business, this is a UK-based insurance broker specialising in small businesses, but they don’t just write content concerning their immediate market they also include site content designed to engage their clients, primarily small businesses. It’s a great example of a business that hasn’t just concentrated on insurance in the hope that people will...

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