Author: Ingram Sanders

March 30, 2011
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Buying and selling domain names or 'Domaining' as it's known is nothing new. It's been part and parcel of the internet since the beginning. But until recently it was steeped in mystery for me and not something I've thought relevant to running a business. But is there actually something that business owners and marketers can learn from the often weird and wonderful and sometime astoundingly normal (me!) people who buy and sell domains professionally? Well, quite simply, the answer is a resounding yes! As business...

March 30, 2011
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Today, blogs are an excellent way of showcasing your abilities, generating interest around your business, and driving traffic to your website. One problem that I find many of our clients have is actually coming up with blog topic ideas. So, below is one very quick exercise that everyone can start doing from tomorrow morning to help generate blog ideas… Pick up two or three national newspapers, and read them from front to back with every aspect and feature of your business in...

March 30, 2011
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The inverted pyramid is a diagram that all writers should picture in their minds, and have a good knowledge of, should they want their web copy to be read, digested and then understood. In its simplest form the diagram illustrates one of the most important rules in writing, and that is to cram as much of the critical information to the top of the page, and then as the story develops so too does the density of valuable detail. Quite often with...

November 16, 2010
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According to en.wikipedia.org/wiki/Backlink backlinks are: Incoming links to a website or web page. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). Backlinks are the single most important factor for getting your website ranked in Google and found by your customers. You can build backlinks or they can appear naturally. For them to appear naturally, someone must want to link to your...

November 16, 2010
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Facebook as a business tool is finally coming of age. It has come through some particularly stormy times not least with all the concerns being raised about data and personal information. But, it's clear to see that smart marketers are taking significant strides to fully utilise Facebook's 500+ million users and are now identifying it as the place they want their customers to find them. What are big brands promoting on their ads? Yep, it's they're Facebook fanpage, and often...

November 16, 2010
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The new GoldSand Digital website has been launched, here you will be able to find out more about the marketing services that are on offer and also read the blogs of the business co-founders Ingram Sanders and Nick Golding.
So have a browse, sign up for our newsletter and get in touch if you have any questions about the digital marketing services that we offer.

November 16, 2010
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If you believe that the way forward in digital marketing is to not only make good use of all those great digital tools, but also to fill them with valuable, exciting and engaging content that makes people sit up and listen, then you need the skill of news writing in your locker. Loading fresh news content onto your site on a regular basis, is not only a way of telling Google you are active (and it’s good to be friends with...

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