Author: Ingram Sanders

January 24, 2020
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GoldSand Digital has released a new report revealing how business can boost engagement on LinkedIn with content. The report features insights from Jasper Martens, Chief Marketing Officer at PensionBee, who reveals his frustration at receiving copy and paste connection requests, and the importance of building meaningful connections. We also outline our tried and tested process that works for anyone looking to build and grow connections and conversations on LinkedIn, that could of course, lead to commercial conversations down the track. To read GoldSand...

December 18, 2019
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GoldSand Digital’s AutoContent platform, that combines journalist-led content with a live digital reporting dashboard, has generated over 258 test drives for its automotive dealer clients since the start of this year, which yields a collective revenue of more than £12m. Retailers representing brands such as Ford, Hyundai, Volvo, Rolls-Royce, and McLaren have taken advantage of the automotive marketing platform. Revolutionised in 2018, it offers a mobile-first customer experience and enables sales teams to track engagement in real-time. Based on the industry average...

November 19, 2019
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We are constantly talking to our clients about the value of creating fresh, engaging content for their website and marketing activity, and don’t get the wrong impression from this short post, this is still a massively important part of any business growth strategy. However, there are ways of getting more from content and never think that you only get one shot at reaping the well-documented rewards here. If you have a lot of old content lurking in the history of your...

November 14, 2019
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One of the most common challenges we face when we work with new clients, whether they are in tech, automotive or general B2B, is this: “We have all this content and we share it all the time with our audience, but never seem to get the reaction that we need to generate leads, get good conversations going and ultimately grow revenue.” They think the problem is with the content, and it kind of is, but a huge part of the problem isn’t...

November 8, 2019
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Inboxes are flooded with marketing messages, and despite GDPR and a general leaning towards businesses being more careful with both the audience they target and the content they deliver, this is not a trend looking like it is slowing down any time soon. Something we talk with clients about all the time is ‘beyond CRM’, so really answering the question: OK so we have the content now, how do we get it to our audience but avoid or supplement email...

November 1, 2019
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Creating content takes a serious amount of commitment. Planning, researching, writing, editing, formatting then posting means it’s something that requires expert writers, a clear and well defined strategy and daily activity. And that’s just doing the bare minimum. When a company gets their content marketing strategy right, it is easy to see who they are and what they stand for in every piece of content they create. [ninja_form id='5'] By submitting your details, you agree to be contacted by GoldSand...

October 10, 2019
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GoldSand Digital’s Swarm marketing platform, that combines journalist-led content with a live digital reporting dashboard, has generated over £8m in revenue for its automotive dealer clients since the start of the year. To date, the platform has generated over 204 test drives, which yields a collective revenue of £8,468,640.00, with retailers representing brands such as Ford, Hyundai, Volvo, McLaren, Rolls-Royce, and Bentley having all taken advantage. Adam Derbyshire, Managing Director at Spirit Hyundai, where the automotive marketing platform has been integrated into...

September 20, 2019
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Talent assessment specialist, Saville Assessment, has selected content agency GoldSand Digital to deliver a range of industry reports and guide-based content to support its desire to engage and excite its audience with fresh ideas and perspectives.    Saville Assessment, a Willis Towers Watson Company, will take advantage of Swarm, GoldSand Digital’s award-winning content marketing platform that gives deep insight into how content is being engaged with and where potential commercial opportunities lie within its target audience.    “We’re delighted to be working with Saville...

September 11, 2019
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GoldSand Digital has this month published two new product brochures, Swarm in Automotive and Swarm in B2B, to help businesses within these two industries quickly and efficiently understand how the content agency operates and what value it brings to its clients.   The brochures, which are available by clicking here for automotive, and here for B2B, offer case studies and detailed examples of how the agency supports some of the biggest challenges its clients face.   More details on Swarm, the award winning, platform that gives businesses unique insight...

September 11, 2019
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Something we were hoping GDPR would trigger was a new culture within the automotive industry of careful data segmentation that only sees the right messages being sent to the right audiences. It’s something we have been pushing since around 2011 when we first started winning projects in this industry, and although the situation is improving there is still much to do.    INBOX ABUSE It’s frustrating to hear about, and painful to see in an inbox. When literally no work has been...

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