Author: Ingram Sanders

May 10, 2018
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In recognition of its growth across the past 12 months, significant client wins and its ability to show clear return on investment, GoldSand Digital has been shortlisted for the prestigious Small Marketing Agency of the Year award at the UK Content Awards 2018.  The award acknowledges the efforts and achievements of content marketing agencies that have made a positive contribution to the industry.   Judges have shortlisted based on client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving, and the quality of campaigns.  The awards will be presented at a gala dinner and awards ceremony at the Montcalm Marble Arch Hotel, London...

May 3, 2018
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A growing number of companies are finding significant value in creating a content schedule within their organisation. Essentially, this means making the employees the audience, and leveraging content to build a more engaged team. A team that feels emotionally committed and connected to the cause, and loyal to the brand. This approach is a key part of making employees genuinely want to brag about the company they work for.    So, what can businesses do to motivate, incentivise and excite their employees, by establishing and delivering...

April 17, 2018
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Next month sees the arrival of a date that has likely been marked in your calendar for some time. After months of speculation on the new GDPR regulations, the full reality will finally hit on 25 May.    As D-Day approaches to get your data in line with GDPR and delete your out-of-date customer information, we face an unknown future. You can no longer rely on sending a one size fits all sales message in the hopes that someone will bite. You'll have to find other ways to build your brand and reach your target audience.     While it is frustrating to have to delete customer details, much of...

April 11, 2018
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 Looking to the future and the swift development of autonomous vehicles, it’s conceivable that within 50 years we’ll all be travelling in auto-piloted cars. But while the proposition is exciting, as with anything conceptual there still remain a few kinks to work out. We’ve weighed up the two sides of the argument when it comes to self-driving cars. THE CASE FOR Fewer accidents A study completed by the Eno Centre for Transportation found that if ten percent of cars were self-driving, as many...

April 10, 2018
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We like to think we’re a social bunch here at GoldSand Digital. Every quarter, the whole team participates in a work social, which has included go-karting, bowling, crazy golf, social darts, sports day, a GSD pub crawl, Christmas lunch, and much more. Of course, that doesn’t include the weekly after-work drinks, welcome/leaving lunches, office table tennis tournaments, and much more. But what is the point of all this socialising, apart from the opportunity to get out of the office? https://www.instagram.com/p/Bg6ZpqBBIHk/?taken-by=goldsanddigital In the modern...

April 10, 2018
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GoldSand Digital has won an account with prestigious retailer Sytner for Rolls-Royce and McLaren, with both iconic brands set to enjoy the benefits of GoldSand Digital’s Swarm Marketing System in 2018.  Sytner has signed up to the bespoke content package including quarterly digital magazines, the first of which were published shortly after the opening of Sytner’s new, state-of-the-art site in Wilmslow, Cheshire. GoldSand Digital's post-launch campaign analysis will then provide Sytner with intelligent insight into its customer database.  The retailer has also opted for the Digital Welcome Pack for new customers, and will have access to GoldSand Digital’s new iDealership Dashboard, which supports the changes being introduced by GDPR legislation in May, enabling efficient and effective...

April 6, 2018
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GoldSand Digital has launched the third issue of digital magazine The Leap, working with sales performance specialist durhamlane to bring readers all the latest insights, interviews and developments from the world of sales.  Inside...

April 5, 2018
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We’re fascinated by the strategies and methods that companies employ when they communicate to their audience. Carefully constructed, data-driven content delivers the highest results in terms of customer engagement. In turn, engaged readers are the most likely to buy.   Whether your audience is made up of customers, prospects, fans, or a combination of all three, take a look at the suggestions below and consider them next time you reach out.  1. Know your audience  It’s so simple and straight forward, but far too many businesses don’t do it. Write down who your audience is...

March 26, 2018
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 With the build-up to the FIFA World Cup, hosted by Russia, in full swing, we thought we’d take a look at some of the footballing stars who will likely feature this summer alongside their world class cars that take them on the long drive to training and back. Jamie Vardy Leicester City and England forward Jamie Vardy is certainly having a party in his Bentley Continental, complete with custom license plate ‘J9 VDY’.  [caption id="attachment_7099" align="aligncenter" width="620"] Photo credit: metro.co.uk[/caption] Yaya Touré Boasting a car collection...

March 15, 2018
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Duckworth Jaguar Land Rover has signed up to GoldSand Digital’s Swarm Marketing System for 2018, marking a third year of partnership. GoldSand Digital will deliver bespoke quarterly digital magazines for the group’s two Land Rover retailers located in Boston and Market Rasen, in addition to a Jaguar magazine for Boston, following the brand’s return to the area in 2017 after a 12-year absence. The Swarm Marketing System will enable Duckworth to generate sales and opportunities from its own database as well as...

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