It’s a peculiar concept, the customer journey. Where does it start and where does it end? Does it begin when you buy something and become a customer, and finish when you decide to take your custom elsewhere? And, does how you’re treated and managed in the meantime determine the success of that customer journey? That kind of works, but today there’s so much marketing noise everywhere it’s very easy to be lured into a community without actually paying any money at...
To build awareness of its new site, grow the name and deliver more new and Used Volvo in the Reading area, Waylands has signed up to GoldSand Digital’s Swarm Marketing System for 2018. The team at GoldSand Digital will deliver a quarterly customer communication solution in the form of a digital magazine, and give the sales team at Waylands access to its new Digital Reporting Dashboard to enable efficient and effective follow-up of new opportunities. To support the sale of aftersales products,...
Our new regular blog post offers a glimpse into the everyday roles of the team at GoldSand Digital. For our first post, we find out what life's really like in an Editor's role in the Content team. 7am The alarm goes off, and as I gradually try to wake up I scroll through industry news and articles online. 8am My daily battle with the Northern Line commences. 9am After settling at my desk with a much-needed coffee, it’s time to catch up on any emails that...
GoldSand Digital has welcomed Georgie Cauthery to the company in the role of Editor.Having previously worked as an Assistant Editor at HarperCollins for over two years, working on brands including J.R.R. Tolkien and Fantastic Beasts, she brings with her a wealth of experience and a keen eye for detail. Georgie added: “I’m really looking forward to a new challenge within a rapidly growing marketing agency and making a difference within the editorial team. Having now met the team I’m really excited...
Photo credit: SpaceXAs we go about our everyday lives on Planet Earth, Elon Musk’s Tesla Roadster is currently hurtling into space on its way into orbit to the tune of David Bowie’s Space Oddity. In pictures that captivated the world, earlier this month we witnessed SpaceX’s rocket, the Falcon Heavy, blast off with Chief Executive Musk’s very own 2008 car strapped to the nose. And boy oh boy was it exciting. Featuring a dummy called Starman in the driver’s seat, and “Don’t...
The charity dedicated to supporting those in the automotive industry, Ben, has launched a one-day training programme that equips management-level employees with the necessary tools needed to support those around them dealing with mental health problems. Shorter masterclasses aimed at employees keen to learn how to cope with mental health issues are also available. The move by Ben comes as a government report has been issued warning that 300,000 of the UK workforce suffering with long-term medical health problems lost their...
A collection of ten automotive manufacturers including BMW, Daimler, Ford, Honda and Jaguar Land Rover, have joined forces to reduce raw material waste. The group, Drive Sustainability, has responded to the the rising demand for materials, following an increase in global car sales. Even with the advancements in electric vehicles, rare earth metals are now in huge demand. Will we see even more leading manufacturers join to reduce their impact on the planet? Read more here. Image source: CSR Europe...
Shell plans to join forces with the electric vehicle (EV) focused venture of BMW, Daimler, Ford, Volkswagen, Audi and Porsche, to add 80 high-power EV charging stations across Europe by 2019. This comes after two announcements related to charging stations, which can be found here. These high-power stations can charge EVs that can handle a 350 kW charging rate five to eight minutes. Read more here. Image Source: Shell...
BMW has announced a £1.7m investment in a Munich-based battery centre to develop its battery cell expertise ahead of contracting production. The new centre will open in early 2019. Further development to the battery means the new electric drivetrain extends the range for BMW battery-electric vehicles to up to 437.5 miles. The compact design of the battery will mean it takes up less room, is easier to install and can be modified for different performance levels. Read more here. Image Source: BMW...
Driverless vehicle development and electric car manufacturing is to earn a £500m boost, announced UK chancellor Philip Hammond in his Budget speech yesterday (Wednesday). Red tape is to be removed for tech firms, enabling them to test driverless vehicles on public UK roads by 2021. The industry is expected to be worth £900bnn globally by 2025, and is currently growing by 16% each year. Read more here. Image Source: BBC News...