Author: Ingram Sanders

October 13, 2017
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Qubit has launched an artificial intelligence platform which aims to transform your mobile shopping experience. Named the Qubit Aura, it curates products and categories for every visitor, so shoppers have an easier experience finding the products they are interested in. The platform uses AI to understand clickstream attributes such as location, time of day, device, search history on the site, brand and product preferences, and frequency of purchases.  Take a look here. Image Source: Qubit Site ...

October 12, 2017
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Oculus has unveiled its newest and most affordable headset device, called Oculus Go, in an attempt to kickstart sales of its VR hardware. Facebook founder Mark Zuckerberg, whose company owns Oculus VR, said it was his aim to one day get a billion people using VR. Set to ship in early 2018, the standalone Oculus Go starts at $199. Its closest rival, Samsung Gear VR, while slightly cheaper at $129, requires a Samsung smartphone in order to work. Read more on the...

October 11, 2017
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Content marketing costs 62% less than traditional marketing and generates about three times as many leads according to DemandMetric.    But connecting with customers through content doesn’t have to be as difficult as you may first think.   Content comes in many different formats, from our high quality, bespoke digital magazines to a quick snap taken on an iPhone shared on Instagram.   The beauty of great content is it helps you learn about your audience and customers. You can then continuously modify and alter...

October 11, 2017
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The world's first AI computer designed to drive fully autonomous robotaxis was unveiled by NVIDIA yesterday. Codenamed Pegasus, the new system delivers over 320 trillion operations per second - ten times the amount of its predecessor - and will help make possible a new class of vehicles that can operate without a driver. Although Pegasus won’t be available to NVIDIA automotive partners till the second half of 2018, NVIDIA software and configurations are available for developers working on autonomous vehicles and algorithms...

October 10, 2017
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Ford, Google and virtual reality studio Happy Finish have teamed up to produce a virtual reality driver education app, which brings to life the potentially fatal consequences of driving while distracted. The app casts you as a driver picking up friends on the way to a party, with instant messages, phone calls and passengers all sparking a series of near-misses. A final, fatal consequence, highlighting the dangers for teens of fear of missing out (FOMO). In initial results, 90% of those...

October 6, 2017
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At the Our Ocean conference in Malta, Sky announced it will remove all single-use plastics from its products, supply-chain and operations by 2020. This change will be put in place immediately and by the end of 2017 all products will be made without plastic that is thrown away after one use. £25 million will be invested to help develop technology to stop use of single-use plastic in an Ocean Rescue Innovation Fund. This is also in attempt to safeguard marine protected areas...

October 5, 2017
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An Australian report has suggested that users of autonomous cars should be exempt from drink-driving laws. The change has been recommended by the National Transport Commission (NTC) who has compared using an autonomous car to getting into a taxi. With many countries considering updating laws to prepare for an autonomous future, the report also questions whether current laws add further barriers to entry for autonomous vehicles. The NTC has been looking at the necessary changes to legislation in order to accommodate...

October 4, 2017
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Samsung has unveiled its new Odyssey VR headset for Microsoft's new Mixed Reality platform. In a growing market, the headsets differentiating factor is that is does not require additional external sensors to track the user's movements. The brand has built on its more basic Gear VR, which to date has sold more than eight million units, (VR Scout) with an improved display of 90 frames-per-second and field view of 110-degrees, in the new Odyssey headset. To read more click here. Image Source: Samsung...

October 3, 2017
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A new major research centre for the development of ultra-low emission vehicles has received £10m investment from the West of England Combined Authority. Construction of the £60 million facility at the Bristol and Bath Science Park is scheduled to open in early 2020, with construction expected to start next summer. The Institute for Advanced Automotive Propulsion Systems (IAAPS) facility will stimulate over £67m in additional automotive research investment by 2025, as well as a turnover of £800m for the UK automotive sector...

October 3, 2017
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Sir James Dyson is investing £2bn (according to The Economist) into electric vehicles and solid state battery development. Although known to most for his inventive vacuum cleaner products, Dyson appeared on Blue Peter in 1993 to show the Dyson teams prototype cyclonic filter that could be fitted on a vehicle’s exhaust system to trap particles. This project later closed due to lack of interest.  Dyson plan to move into the automotive world with a ‘radical’ electric car, due to launch in 2020...

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