Blog

November 9, 2012
By

Skype has launched a business-specific platform which facilitatesconnections with potential customers, partners and suppliers. The network is already said to have a community of 500 businesses, following a six-month beta trial. The release is based on the education-based Skype in the classroom, released in June, which enables teachers and experts to share knowledge and resources across Skype. Membership to the service is free and can be integrated into users' existing accounts. Read more here >>...

November 9, 2012
By

Regulators in the UK will be reviewing Google's filtering of piracy websites, amid concerns that not enough attention is being paid to remove links to pirated material from its search results. Former culture secretary Jeremy Hunt has previously threatened Google with forceful legislation to this effect in 2011, but regulators are still concerned with the ineffective methods of removing copyright-infringing material. These concerns are voiced despite the introduction of Google's Pirate Algorithm, an addition to the search algorithm which attempts to lower suspected pirating sites in search results,...

November 9, 2012
By

A new-look Google search will be effective across the world, after beinginitially applied to US users' desktops. The design, according to the Google blog, is simpler and cleaner, with more focus given to providing instant answers to web queries. It is based on the new interface that appeared on tablets last year, later extended to mobile phones last month. The tools bar containing options for image, news, and other searches, will now appear underneath the search bar, and buttons will be removed from the sidebar. Read this story...

November 9, 2012
By

A survey has revealed that 24% of all search queries on Google are forlocal goods and services. The study, carried out by Chitika Insights, was based on ad impressions from Google, as well as the Bing and Yahoo search engines, in September this year. Both Bing and Yahoo showed a greater proportion of local searches, with over 28% of Bing searches seeking local information. The figures also showed that Bing was the least likely platform to search for local goods and services on mobile devices (...

November 8, 2012
By

Figures released by Google show that in 2011 people read an average of10.4 unique pieces of content before making a purchasing decision, highlighting the importance of the brand's message. Paper-converting company Oren International worked with the Content Marketing Institute to undergo a content transformation last month. Considered a traditionally "boring" product, the website now contains extensive content for each product, detailing its work with clients to bring ideas into actualisation. Speaking of the product, the content marketing institute said 'It has a voice and perspective and effectively communicates...

Scroll Up