Blog

April 5, 2018
By

We’re fascinated by the strategies and methods that companies employ when they communicate to their audience. Carefully constructed, data-driven content delivers the highest results in terms of customer engagement. In turn, engaged readers are the most likely to buy.   Whether your audience is made up of customers, prospects, fans, or a combination of all three, take a look at the suggestions below and consider them next time you reach out.  1. Know your audience  It’s so simple and straight forward, but far too many businesses don’t do it. Write down who your audience is...

March 26, 2018
By

 With the build-up to the FIFA World Cup, hosted by Russia, in full swing, we thought we’d take a look at some of the footballing stars who will likely feature this summer alongside their world class cars that take them on the long drive to training and back. Jamie Vardy Leicester City and England forward Jamie Vardy is certainly having a party in his Bentley Continental, complete with custom license plate ‘J9 VDY’.  [caption id="attachment_7099" align="aligncenter" width="620"] Photo credit: metro.co.uk[/caption] Yaya Touré Boasting a car collection...

February 20, 2018
By

Our new regular blog post offers a glimpse into the everyday roles of the team at GoldSand Digital. For our first post, we find out what life's really like in an Editor's role in the Content team. 7am The alarm goes off, and as I gradually try to wake up I scroll through industry news and articles online. 8am My daily battle with the Northern Line commences. 9am After settling at my desk with a much-needed coffee, it’s time to catch up on any emails that...

February 15, 2018
By

Photo credit: SpaceXAs we go about our everyday lives on Planet Earth, Elon Musk’s Tesla Roadster is currently hurtling into space on its way into orbit to the tune of David Bowie’s Space Oddity. In pictures that captivated the world, earlier this month we witnessed SpaceX’s rocket, the Falcon Heavy, blast off with Chief Executive Musk’s very own 2008 car strapped to the nose. And boy oh boy was it exciting. Featuring a dummy called Starman in the driver’s seat, and “Don’t...

August 7, 2017
By

What kind of crazy car company would willingly smash up, crash and shoot at their beautiful new models to highlight how dynamic and desirable they are? Way back in 2001, BMW made a bold move by turning to the most notable film directors of the time. BMW wanted to create brilliant content that helped them stand out from the crowd. Under the careful supervision of Guy Ritchie, Alejandro G. Iñárritu and Tony and Ridley Scott, BMW came up with the idea to...

Scroll Up