GoldSand Digital, the digital marketing agency for providers to HR, has announced plans to expand into the employee benefits market in 2012.
The agency, which currently works with providers ranging from training companies to HR software houses, and recruitment firms to company fleet experts, will begin marketing to employee benefit providers later this month (January).
Its lead generation product, iLead Revolution, has already generated leads and sold out training programmes for existing clients who target HR with products and services, and the company is keen to replicate this success in the benefits market.
Nick Golding, director at GoldSand Digital, said: “The employee benefits market has always been of interest, though we were keen to get the right results for our training and development clients first. While we have absolutely no intention of turning attention away from the training, software or recruitment world, we are looking to work with other industries that target HR, and the benefits arena seemed an obvious choice.”
The iLead Revolution product involves the creation of a bespoke digital marketing strategy, with social media management, email marketing, Search Engine Optimisation (SEO), editorial services, whitepaper downloads and lead qualifying.
If you would like to be one of the first employee benefits providers to work with GoldSand Digital and utilise the iLead Revolution, get in touch with the team today. Call the office on 020 7 269 9885 or email info@GoldSandDigital.com and ask for more details.