November 8, 2019
Inboxes are flooded with marketing messages, and despite GDPR and a general leaning towards businesses being more careful with both the audience they target and the content they deliver, this is not a trend looking like it is slowing down any time soon. Something we talk with clients about all the time is ‘beyond CRM’, so really answering the question: OK so we have the content now, how do we get it to our audience but avoid or supplement email...