January 9, 2013
Honda is conducting a wide search for a new client to handle its mediaand creative accounts. The announcement of its availability in December
has been referred to as ‘one of the biggest pitches of 2013’ by
AdAge.com, due to Honda’s previous esteem in marketing.
Honda have been enquiring in many countries for candidates, but have
declined to comment on contenders for the position. The decision will be
revealed by the end of its first quarter. According to industry
executives, competitors may include 72andSunny and CP&B.