Author: Ingram Sanders

July 2, 2021
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Automotive retailers are looking to help sustain the post-lockdown levels of demand with intelligent, engaging and localised content.   Communication has been at the heart of the strategy for many retailers throughout the pandemic, but over the past month or two the kind of communication has switched from keeping customers informed to engaging and driving demand.   GoldSand Digital’s digital customer magazine, the ContentHub, which enables retailers to create their own localised magazine and then track and report on that edition in...

July 2, 2021
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The project team at GoldSand Digital that worked alongside a Money Transfer Operator (MTO) for more than a year, driving high value traffic to the website and increasing conversion rates, has created a report into the key factors that determine success within the sector.   Having worked so closely with one particular client on editorial planning, content delivery, SEO and data analysis, the GoldSand Digital team was in a strong position to start assessing the rest of the marketplace. The unique...

April 28, 2021
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Attract. Engage. Convert.  Attract more valuable traffic, engage customers better onsite to increase content related conversion rate with High-Performing Content.   When Covid-19 struck and businesses were forced to close, for many it was a wake-up call – a chance to re-evaluate their strategy.   With branches shut, financial services provider, Small World, saw global money transfer make a significant move from the high street to online overnight.   This required rapid mobilisation to become competitive and build a more effective online strategy.   Early findings  Through Initial consultancy work and research, insights showed a number of elements required attention, especially on the Small World content marketing strategy.  Like many companies that employ our content strategists, when...

April 28, 2021
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Phase 1: Discovery Sessions   Phase 2: Growth and scale  —  THE PROJECT   Deko, the multi-lender and multi-product retail finance platform, when at a pivotal point when GoldSand Digital was appointed to deliver its consultancy product, Discovery Sessions, in the summer of 2020.   Recently acquired by NewDay, Deko was developing an exciting portfolio of products and had significant growth objectives in place to enable it to start dictating the direction of travel in the retail finance sector.   The question was, which direction to head in?  As a company, it knew where it wanted to end up but the challenge was establishing the best – and...

April 28, 2021
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GLOBAL HR TECH AND CONSULANCY BUSINESS, SAVILLE ASSESSMENT   Case Study from GoldSand Digital    THE PROJECT   Saville Assessment, a Willis Towers Watson company, is a global provider of psychometric assessments, including personality questionnaire and aptitude tests. Helping organisations hire, build and lead their talent, it was named Recruitment Industry Supplier of the Year in 2019 and works with brands ranging from Virgin Media to EasyJet, and Jaguar Land Rover to Ricoh.  Despite having a clear target market and established database, Saville Assessment wanted a fresh and exciting...

April 28, 2021
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Case Study from GoldSand Digital   THE PROJECT  At a crucial point for the evolution of the Jaguar Land Rover brand, the business took the opportunity to merge its retail sites across the UK and create ‘dual brand’ showrooms that accommodated both Jaguar and Land Rover models.   This change, however, could not slow down sales and excitement for the brand at a time when the industry was coping with the uncertainty that Brexit was delivering. How can the brand communicate global messages on the...

April 28, 2021
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Case study from GoldSand Digital   —   THE PROJECT  NewDay is one of the UK’s leading consumer credit finance companies and provides credit card products to retailers including Amazon and AO. When GoldSand Digital first engaged NewDay the business had recently launched NewPay, a new credit facility for retailers offering finance to larger basket items to customers, with one-click purchase technology.     The business needed to find a way to drive engagement, grow the profile and increase awareness of NewPay within the world of E-commerce. It needed something new, exciting and powerful enough to trigger positive...

March 30, 2021
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Welcome to Discovery Sessions, by the team at GoldSand Digital. To consult is one thing, but to then go and implement recommendations and stand side-by -side with companies to implement them takes a different type of relationship. Discovery Sessions are the fastest way to positively challenge your existing approaches, from resource, tools and data, to unlock future opportunities and put your marketing strategy on the track to sustainable, exciting growth. WHAT WE OFFER We want to listen, advise and implement, but to do this...

March 30, 2021
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We believe in truly articulating the problem, then building the best possible team to create a solution. Via our consultancy-led Discovery Sessions we are able to understand your marketing and growth plans, and then offer fresh idea and perspectives to get there faster. Then, we want to deliver the best possible solution.  This is the point GoldSand Digital switches from consultancy to agency handling growth projects that involve: Increasing visibility and awarenessDriving high quality trafficBoosting conversion and driving down CPL Whether this includes...

November 27, 2020
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Retail finance platform Deko selects GoldSand Digital as marketing partner Retail finance platform, Deko, has appointed GoldSand Digital as its content agency to help grow the brand and increase awareness of its newly launched suite of products in 2021.     The appointment comes after GoldSand Digital’s consultancy team successfully took Deko through its Discovery Session programme in the summer to help determine its go-to-market strategy.     Richard Harrison, CFO at Deko, explained: "We know that high value and engaging content is vitally...

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