The project team at GoldSand Digital that worked alongside a Money Transfer Operator (MTO) for more than a year, driving high value traffic to the website and increasing conversion rates, has created a report into the key factors that determine success within the sector.
Having worked so closely with one particular client on editorial planning, content delivery, SEO and data analysis, the GoldSand Digital team was in a strong position to start assessing the rest of the marketplace. The unique report culminates in a benchmark that shows how the top players in the MTO world are performing in terms of brand visibility.
Ultimately, high performance comes down to two key components: Content and Technical SEO.
Nick Golding, co-founder at GoldSand Digital and one of the MTO project leads, explained: “We were fortunate enough to get a unique view on the MTO world and use content and SEO to drive increased performance. So, we started to look at how that formula could be applied to other areas of the market. Through this report we’re able to give some pretty compelling reasons as to why this kind of strategy will deliver positive results, whether that’s increased traffic, visibility on search engines or, ultimately, conversion of that traffic when it lands.”
If you’d like to see a version of the report when it’s published, feel free to get in touch with the GoldSand Digital team by emailing info@goldsanddigital.com or call the office on 0203 813 1113.