Author: Ingram Sanders

November 5, 2020
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How involved is your business development team with your content strategy and are they utilising this knowledge in the most effective way to make sales?  It’s an easy assumption to make: content sits with the marketing team and is developed to grow the brand and drive attention among your business’ core audience. Well, it’s not always the case.  Increasingly, we are seeing business development teams taking a keen interest in the results that content strategy can bring...

November 4, 2020
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SEO is a mix of many things, art and science with a little mystery sprinkled on top.   Today, strong SEO performance relies on a number of key elements – one of which is content.  While there are many excellent sources of information for SEO, such as the MOZ blog, we continually find that while SEO is on the agenda of all our clients, it’s not always as effective as it could be. When starting new projects there are always ways to significantly improve the existing SEO strategy.  And it’s not just our clients that have...

October 6, 2020
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If you're not focusing on content, you’re instantly at a competitive disadvantage. Don’t take our word for it, just look at the data:   According to The State of Content Marketing 2019 by SEMrush, 91% of marketers, surveyed across 39 countries, are investing in content marketing.   However, it's not enough to just create content in the hope that it connects and generates the results the business needs.  Successfully utilising content as a marketing business growth tool requires operating an enterprise-level content strategy – one that is:   Knowledge-intensive and high value for intended audience   Supported by the senior team  Clearly communicates the visions and values of the brand  Has clear and defined end goals or success...

September 15, 2020
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While the global pandemic has had a profound impact on business, a shared focus has emerged across industries. For many, focusing on digital transformation is now at the very top of the agenda. In fact, according to Econsultancy and Marketing Week’s Marketing in a Crisis research, 96% of enterprise leaders are prioritising digital transformation. Is that the case for you? From the implementation of remote working models, to seeking new ways to reach and engage with customers, COVID-19 has both tested and...

September 15, 2020
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As the economy begins a slow recovery process, businesses are being challenged to rebuild and return stronger. However, with 9.3m jobs furloughed under the Job Retention scheme (between April and June), consumer confidence is understandably low.   According to the Deloitte consumer confidence index, all scores (bar personal finances) for Q2 remained ten to 20 percentage points below the levels registered this time last year. So, how do businesses boost sales and stimulate growth during a time in which consumers are reluctant to spend?  With consumers...

August 3, 2020
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Getting to grips with your Content Matrix “Failing to focus front-line content, whether it’s articles, blogs, customer magazines or industry reports, on exactly what the business is famous for is the most common error when it comes to executing a content strategy,” explains Nick Golding, director at GoldSand Digital.  “Companies lose sight of their main value proposition – the solution that their business brings. When this happens, content becomes vague, divorced from the audience and poor performing.”  For this reason it’s vital that businesses are constantly checking back to re-establish how their content links...

July 2, 2020
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Assessing your audience-content connection The Covid-19 environment is forcing businesses to re-define their relationship with clients and customers. There is no escaping the fact that digital just got a massive shot in the arm, and the question now is how will business adapt and how, even more importantly, will high performing content enable organisations to connect the brand to the customer…   If you still need convincing that the internet has become a busier but better place as a result of Covid-19, take a look at...

June 12, 2020
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This is something we consistently focus much of our clients’ time on and we call it, High Performing Content. While most companies have a content plan, a vast number of businesses are falling short on the performance of their content. The Content Marketing Institute’s B2B Content Marketing 2020 report revealed that marketers successfully use content to nurture, build loyalty and generate sales. Some 75% of marketers reported successfully using content to build credibility. Consistent and credible content from a brand...

May 1, 2020
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Coffee, content and comms: Book a 30-min call and let us evaluate your current strategy Businesses within our network are telling us that the volume of content and communication that went out during lockdown rose by, on average, 80%. That’s huge.   And, this has come without any real warning or time to prepare.   This is why we have been actively sharing best practice and exploring content challenges with businesses since Covid-19 hit. All via video calls, of course! Content experts with global brand experience Our content specialists have worked...

April 15, 2020
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The latest report from the automotive team at GoldSand Digital is a collection of best practice content and communication ideas during a crisis that have come about as a result of conversations with industry business leaders throughout the Coronavirus pandemic. Communication in a Crisis: 6 Best Practice Ideas offers practical and actionable advice to automotive leaders who are trying to reach out to customers in the most pro-active and positive way. Ideas focus on the importance of staying consistent in...

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