March 7, 2016
How to generate smoking hot leads that convert
When we create traditional adverts to send to customers, we become part of the 100’s of adverts forced upon them each day.
We become white noise that is easy to ignore.
If, instead, you create information that solves real life problems your customers have and then personalise it them, you’ll engage people on an emotional level, making them feel compelled to speak to you.
The result is that you will have people getting in touch, asking you for test drives, to find out more about your aftersales services and genuinely feeling like you care about them.
The best way to start is to create articles that feel personal to your customer so that they recognise what they’re reading is important to them, and not just generic information written for anyone.
Then, ensure you continue to find out what they are interested in, by asking them in surveys and questionnaires and when you meet them.
Finally, you want to make it easy for them to find. Email is the quickest and most effective way to contact your customers.
Do this consistently and you will become a valuable part of your customer’s lives, making it easier and more enjoyable for them to buy from you.