February 4, 2013
iPhone app revenue has been proven to rise by over 150% in a week when prices are discounted, according to a study by analytics firm Distimo.
iPhone software has seen average downloads grow by 1665% over five days when prices are cut. iPad downloads increased by 871%.
The report goes on to explain: “There is a two-fold explanation for this lagged revenue growth effect: either an increase in income from one-off fees or an increase in income generated by in-app purchases”.