Inboxes are flooded with marketing messages, and despite GDPR and a general leaning towards businesses being more careful with both the audience they target and the content they deliver, this is not a trend looking like it is slowing down any time soon. Something we talk with clients about all the time is ‘beyond CRM’, so really answering the question: OK so we have the content now, how do we get it to our audience but avoid or supplement email...
Talent assessment specialist, Saville Assessment, has selected content agency GoldSand Digital to deliver a range of industry reports and guide-based content to support its desire to engage and excite its audience with fresh ideas and perspectives. Saville Assessment, a Willis Towers Watson Company, will take advantage of Swarm, GoldSand Digital’s award-winning content marketing platform that gives deep insight into how content is being engaged with and where potential commercial opportunities lie within its target audience. “We’re delighted to be working with Saville...