content marketing Tag

November 19, 2019
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We are constantly talking to our clients about the value of creating fresh, engaging content for their website and marketing activity, and don’t get the wrong impression from this short post, this is still a massively important part of any business growth strategy. However, there are ways of getting more from content and never think that you only get one shot at reaping the well-documented rewards here. If you have a lot of old content lurking in the history of your...

November 14, 2019
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One of the most common challenges we face when we work with new clients, whether they are in tech, automotive or general B2B, is this: “We have all this content and we share it all the time with our audience, but never seem to get the reaction that we need to generate leads, get good conversations going and ultimately grow revenue.” They think the problem is with the content, and it kind of is, but a huge part of the problem isn’t...

November 8, 2019
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Inboxes are flooded with marketing messages, and despite GDPR and a general leaning towards businesses being more careful with both the audience they target and the content they deliver, this is not a trend looking like it is slowing down any time soon. Something we talk with clients about all the time is ‘beyond CRM’, so really answering the question: OK so we have the content now, how do we get it to our audience but avoid or supplement email...

September 20, 2019
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Talent assessment specialist, Saville Assessment, has selected content agency GoldSand Digital to deliver a range of industry reports and guide-based content to support its desire to engage and excite its audience with fresh ideas and perspectives.    Saville Assessment, a Willis Towers Watson Company, will take advantage of Swarm, GoldSand Digital’s award-winning content marketing platform that gives deep insight into how content is being engaged with and where potential commercial opportunities lie within its target audience.    “We’re delighted to be working with Saville...

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