One of the most common challenges we face when we work with new clients, whether they are in tech, automotive or general B2B, is this: “We have all this content and we share it all the time with our audience, but never seem to get the reaction that we need to generate leads, get good conversations going and ultimately grow revenue.” They think the problem is with the content, and it kind of is, but a huge part of the problem isn’t...
Talent assessment specialist, Saville Assessment, has selected content agency GoldSand Digital to deliver a range of industry reports and guide-based content to support its desire to engage and excite its audience with fresh ideas and perspectives. Saville Assessment, a Willis Towers Watson Company, will take advantage of Swarm, GoldSand Digital’s award-winning content marketing platform that gives deep insight into how content is being engaged with and where potential commercial opportunities lie within its target audience. “We’re delighted to be working with Saville...