January 10, 2013
Google+ has begun to see a rise in engagement in traditional media,softening the social media network’s reputation for engagement only with
online-only news sites.
The results come from a study conducted by Adam Sherk, a consultant that
works with news and content sites. Though Mashable.com, an online-only
site, still topped the list of most engagement (including +1s, shares
and comments), the top five sites for largest average engagement growth
are all traditional media.
The biggest average engagement growth was seen for the Economist, with a
one-year growth rate of 1327%. UK tabloid The Daily Mail was second on
the list with a 767% one-year growth rate.