Google Authorship, the tool that Google created to show pictures of the author of an article, next to the search listing, is no more.
The idea of Authorship was that if you’re writing high quality content, people will recognise you, and be more likely to click through to read your articles.
Hence encouraging authors to add their pictures and write even more great content.
But, as Google no longer sees the value in Authorship, does this also mean that quality content isn’t a priority?
Actually, this couldn’t be further from the truth. Quality content, as part of your content marketing strategy is more valuable then ever before.
So, if you have a content marketing strategy in place, it’s time to up your game. If not, here are three reasons why you need one for your business.
The phrase ‘content marketing’ has been in and out of favour with companies across the country for some time. If you’ve not come into contact with it before, it may be the silver bullet marketing solution that your company has been looking for. Why is this? Well, it can provide an engaged audience, potentially limitless exposure, and minimal drain to resources.
There is a lot of confusion about content marketing, and it can seem like a pretty vast undertaking, so let’s keep it simple.
Imagine creating a piece of marketing so engaging that your audience actively wanted to interact with it, promote it for you and all with minimal effort on your part. That is the nature of great content marketing and here’s how your business can utilise it to grow:
It will create a captive audience
One of the ways content marketing is changing the face of marketing is through the importance it places on creating not only an audience for your product, but a captive, engaged audience, who are keen for useful and interesting information.
By creating an audience that views your business as an authority on your field, a brand that they trust, you’ll have an audience that will not only listen but will market for you through social media. As has been proven time and again, a captive audience easily translates to loyal customers, which in turn leads to sales.
It will market itself
Great content will market itself, but pouring your heart and soul into a piece of content or a marketing campaign doesn’t necessarily mean that it will be sharable. Many pieces of content have been laboriously created and been swept into obscurity by the relentless internet current.
Great content marketing means creating something which is instantly sharable, engaging information that people want to share. Getting people to share your content is the most difficult thing to do in marketing, but with great content it will market itself and will completely change the way your business is marketed.
It can be created easily
The words ‘minimal effort’ may imply that little work has occurred, but here I simply mean that after years of writing, editing and brainstorming every single day to perfect their art it isn’t the marathon it seems for trained content marketers.
By hiring experts you’ll get the fastest and best quality work.
The very best content marketing borrows from journalism, by creating content that understands its audience, is shareable and is easy to understand. With a solid work ethic, a strong content strategy and meticulous research, the content creation process can be the easiest part of it.
Here at GoldSand Digital we marry the best parts of marketing and journalism to showcase just how effective content marketing can be. Click here to find out what a great content marketing strategy can do for your business.
Image: John Morgan