Retail finance platform Deko selects GoldSand Digital as marketing partner
Retail finance platform, Deko, has appointed GoldSand Digital as its content agency to help grow the brand and increase awareness of its newly launched suite of products in 2021.
The appointment comes after GoldSand Digital’s consultancy team successfully took Deko through its Discovery Session programme in the summer to help determine its go-to-market strategy.
Richard Harrison, CFO at Deko, explained: “We know that high value and engaging content is vitally important on our growth journey at Deko. If we are to truly influence the direction of travel in retail finance and hit the ambitious growth targets we have set ourselves, we must be constantly sharing, engaging and reaching out to our audience.
“GoldSand Digital’s experience with other finance clients alongside their commitment to understanding how Deko operates and our newly formed product suite, during the Discovery Sessions, made them the obvious partner.”
The new phase of work, which kicked off in November, will include content, SEO and a fresh look the business’ customer journey.
For GoldSand Digital the move further cements its credentials in the fintech world, having already delivered content strategies with the likes of NewDay and money transfer platform Small World Financial Services.
Nick Golding, Director at GoldSand Digital, said: “Covid-19 has driven digital up the priority list and across our client base we are seeing more focus on digital content as businesses battle for awareness. Deko is at such an exciting point in its development and we will be leveraging content, data and technology using our unique enterprise content solutions to generate the kind of exposure and attention Deko truly deserves.”
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To discuss your 2021 marketing and content strategy please get in touch on 020 7287 9233 or info@goldsanddigital.com