June 15, 2012
No training company should ever neglect the importance of ‘personality’ in its approach to marketing – without personality there really isn’t too much point in turning up to the party.
One area in particular where this is crucial is around content writing. Training companies need to sell their own unique style and approach as much as they sell their training programmes…
In a digital marketing world of social media channels, email marketing, video and online content, focus can easily fall onto the tools used, rather than the person steering them. How you convey your personality and engage with your market, however, remains the deciding factor when it comes to earning a return on these platforms, and failure to acknowledge this can result in some pretty severe consequences.Not least, completely missing out on engaging with your target market for not being ‘you’ and succumbing to the beautiful charms of Facebook and Twitter.These channels are designed to spread messages, but unless care is taken with the words put in at the top, and how they add value to the people you want to reach, they could end up doing more harm than good. After all, isn’t effective training reliant on strong relationships being built between trainer and delegate?Often in marketing we talk about the importance of consistency, and I think this is appropriate here: once you know what your unique approach actually is (ask yourself what delegates say about your personal style of training), think about the ways you can convey this in your marketing.
Read the full article here: How to create a marketing personality
Learn more about how creating a marketing personality can help with creating tribes:
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