November 6, 2012
Loyalty to Apple’s iPhone in Western Europe has declined, according to arecent study, with the number of current iPhone users reporting that
they were likely to buy another apple smartphone 13% fewer than last
year’s study. Similar results can also be seen in the US, down 5% in
customers likely to buy another apple handset.
Reviews have speculated that the lack in technical advancement between
the iPhone 4s and 5 has caused a drop in loyalty.