Automotive retailers are looking to help sustain the post-lockdown levels of demand with intelligent, engaging and localised content.
Communication has been at the heart of the strategy for many retailers throughout the pandemic, but over the past month or two the kind of communication has switched from keeping customers informed to engaging and driving demand.
GoldSand Digital’s digital customer magazine, the ContentHub, which enables retailers to create their own localised magazine and then track and report on that edition in real time, has been utilised by the likes of Jardine Mercedes-Benz, Citygate Automotive and Waylands Volvo in recent weeks.
Ingram Sanders, co-founder at GoldSand Digital, explained: “At the height of the pandemic, during lockdown, we saw many retailers looking to stay in touch with customers in a very calming and educational way – explaining the services they could and couldn’t access. Now, however, that has switched back to more promotional, exciting and engaging messaging of limited offers and opportunities.”
If the time is right to switch the narrative for your retail automotive database and you’re looking for a trackable platform to channel the messaging, get in touch with the team at GoldSand Digital by emailing info@goldsanddigital.com. You can also call office on 0203 813 1113.