AutoInsights, the digital dashboard that provides lead lists and ranks opportunities based on reader behaviour, has been shortlisted in the Best Tracking Technology division in the UK Growth Awards 2019.
The awards celebrate “exceptional agencies, tools, website, campaigns and talent that have driven digital growth and sales across all sectors and can demonstrate real and tangible results to the bottom line”.
AutoInsights launched in 2018 and sits within GoldSand Digital’s Swarm Marketing Platform. Once content is created and delivered to a database, AutoInsights captures the results in real time and enables sales teams to make quick decisions on where the hottest opportunities lie.
The technology is being rolled out across the GoldSand Digital client base helping each business to calculate return on investment for each campaign launched.
Nick Salt, Head of Production at the content agency, explained: “It’s great to be recognised for this technology that has been a game-changer for our clients. Once the content is created and shared with target audience, the dashboard collects and ranks opportunities based on what people have read, which gives sales teams a huge advantage when it comes to following up.”
The UK Growth Awards nomination follows the announcement in April that GoldSand Digital has been selected in three different categories at the UK Content Awards 2019.
If you would like to see a demo of Swarm, which encompasses the GoldSand Digital ContentHub and AutoInsights, get in touch with the team here.