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February 23, 2018
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To build awareness of its new site, grow the name and deliver more new and Used Volvo in the Reading area, Waylands has signed up to GoldSand Digital’s Swarm Marketing System for 2018. The team at GoldSand Digital will deliver a quarterly customer communication solution in the form of a digital magazine, and give the sales team at Waylands access to its new Digital Reporting Dashboard to enable efficient and effective follow-up of new opportunities. To support the sale of aftersales products,...

February 20, 2018
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GoldSand Digital has welcomed Georgie Cauthery to the company in the role of Editor.Having previously worked as an Assistant Editor at HarperCollins for over two years, working on brands including J.R.R. Tolkien and Fantastic Beasts, she brings with her a wealth of experience and a keen eye for detail. Georgie added: “I’m really looking forward to a new challenge within a rapidly growing marketing agency and making a difference within the editorial team. Having now met the team I’m really excited...

December 1, 2017
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The charity dedicated to supporting those in the automotive industry, Ben, has launched a one-day training programme that equips management-level employees with the necessary tools needed to support those around them dealing with mental health problems. Shorter masterclasses aimed at employees keen to learn how to cope with mental health issues are also available. The move by Ben comes as a government report has been issued warning that 300,000 of the UK workforce suffering with long-term medical health problems lost their...

November 30, 2017
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A collection of ten automotive manufacturers including BMW, Daimler, Ford, Honda and Jaguar Land Rover, have joined forces to reduce raw material waste. The group, Drive Sustainability, has responded to the the rising demand for materials, following an increase in global car sales. Even with the advancements in electric vehicles, rare earth metals are now in huge demand. Will we see even more leading manufacturers join to reduce their impact on the planet? Read more here. Image source: CSR Europe...

November 29, 2017
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Shell plans to join forces with the electric vehicle (EV) focused venture of BMW, Daimler, Ford, Volkswagen, Audi and Porsche, to add 80 high-power EV charging stations across Europe by 2019. This comes after two announcements related to charging stations, which can be found here. These high-power stations can charge EVs that can handle a 350 kW charging rate five to eight minutes. Read more here. Image Source: Shell...

November 27, 2017
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BMW has announced a £1.7m investment in a Munich-based battery centre to develop its battery cell expertise ahead of contracting production. The new centre will open in early 2019. Further development to the battery means the new electric drivetrain extends the range for BMW battery-electric vehicles to up to 437.5 miles. The compact design of the battery will mean it takes up less room, is easier to install and can be modified for different performance levels. Read more here. Image Source: BMW...

November 23, 2017
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Driverless vehicle development and electric car manufacturing is to earn a £500m boost, announced UK chancellor Philip Hammond in his Budget speech yesterday (Wednesday). Red tape is to be removed for tech firms, enabling them to test driverless vehicles on public UK roads by 2021. The industry is expected to be worth £900bnn globally by 2025, and is currently growing by 16% each year. Read more here. Image Source: BBC News...

November 22, 2017
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Volkswagen has committed to investing £30.4 billion into the hybridisation and electrification of models as part of Roadmap E, which is, according to the manufacturer, “the most comprehensive electrification initiative in the automotive industry”.  Roadmap E has a plan to provide an electric option for every model line by 2030. At the meeting of Volkswagen’s Supervisory Board on Friday, chief executive Matthias Müller claimed that the car brand was “reinventing the car”, and making targeted investments to provide the necessary funds from...

November 10, 2017
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In an effort to simplify advertising on Twitter, the social networking site has launched a self-serve advertising subscription tool, where advertisers can promote their tweets for a monthly fee. Promote Mode is primarily aimed at smaller accounts, most beneficial, according to Twitter, to those with up to 2,000 followers. Users can choose how they promote themselves and then task the tool do to the rest, removing the need for ad creation and campaign management. The monthly fee is $99. Users can...

November 8, 2017
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The UK’s largest single brand JLR Arch Concept showroom has now opened. The Lookers  Land Rover facility boasts a £7m showroom with space for 60 used car vehicles and 15 repair and maintenance bays. The sites has 145 parking bays. A customer drive-through service area has been included, as well as a personal video presentation service to film the work carried out for the customer and offer greater transparency. The arrival of hybrids and electric vehicles has also been catered for,...

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