Executing a marketing strategy that builds excitement and intrigue around…wait for it…sheds…is no easy task. Writing website content that captures the hearts and minds of the general public is hard enough when you’re talking about something that the market already have an appetite for, but when it comes to sheds and other more sobering topics you’re presented with a fresh list of problems.
But that doesn’t mean you can’t have the same impact with your writing. Just because your business isn’t focused around something the masses deem ‘interesting’ doesn’t mean it isn’t valuable or worthwhile writing about.
Take it from an agency that creates content day-in-day-out: You need to go big or go home!
This Year was the largest Shed of the Year competition to date with over 1,800 applicants including a few high profile entries. This was an online campaign run by Reader sheds, publicised in the Guardian newspaper to further promote their brand and web presence.
With 1,800 entries and the biggest response ever, you have to take your hat off to the marketing team that managed to create enough buzz to generate that level of excitement.
This promotion demonstrates how a relatively small niche market company has taken on an initial idea and grown that idea to create a buzz around their market and products. Regardless of what’s being promoted, high levels of success have been achieved through compelling, current and relevant content. And, of course, the subsequent sharing of that content.
This type of campaign brings floods of customers and prospective customers to the site, increasing the website’s profile.
Those who work within niche markets are always going to be tasked with answering this question: “How can I engage others in my niche market and get them excited about the products or services on offer?”
This is the first hurdle to get over. With any content marketing there will be certain levels of difficulty in creating interesting content about your products – this isn’t an exclusive challenge for those representing a niche market, it just makes the challenge all that more interesting!
This sort of promotion and marketing is a way that we work closely with our clients at GoldSand Digital to help produce effective, relevant and interesting content. With the correct attitude and implementation this type of marketing has the potential for those companies who are light on resources to have a big impact on their customer’s perception and increased new business flow.
Talk to us today to find out how we can design and execute an effective content writing strategy for your business, create excitement around your services and drive quality traffic to your website. Call the team on 020 7269 9885 or email info@goldsanddigital.com.