GoldSand Digital’s Swarm marketing platform, that combines journalist-led content with a live digital reporting dashboard, has generated over £8m in revenue for its automotive dealer clients since the start of the year.
To date, the platform has generated over 204 test drives, which yields a collective revenue of £8,468,640.00, with retailers representing brands such as Ford, Hyundai, Volvo, McLaren, Rolls-Royce, and Bentley having all taken advantage.
Adam Derbyshire, Managing Director at Spirit Hyundai, where the automotive marketing platform has been integrated into their marketing strategy, said: “AutoContent offers us the opportunity to really highlight both the latest news from the brand, and our local ties in the community.
“The dashboard is great, it’s very simple to use, and it highlights very clearly what people are engaging with and where the opportunities lie.”
Based on the industry average test drive conversion rates and profit margins, this has generated an average revenue per client of £1,693,728.00, or an average profit per client of £84,686.00.
To find out how our Swarm platform can transform your automotive marketing strategy, get in touch on 020 7287 9233, or drop us an email at info@goldsanddigital.com.