Marketing with a story; changes to Facebook; and the launch of the Work 3.0 model…
Who says that the best way to get your message across isn’t through a story?
Well, The Guardian certainly thinks it is, and this month has released the classic tale of Three Little Pigs in an attempt to show the world that this is a newspaper with ‘open journalism’ at its heart.
The video (below) clearly demonstrates the news cycle, from break right through to development – with social media and digital interaction playing an important role in not only spreading information far and wide, but shaping the content as well. Taking an audience on a journey is a marketing strategy that we at GoldSand Digital certainly see as a strong approach. However, when the message is good and the digital tools even better, it’s unbeatable.
Meanwhile, social site Facebook (when it’s not in a tangle with Yahoo over patent licenses) has announced that it’s in the process of rolling out a “mobile interface change that lets you ‘Like’ or comment on posts with a single click”, reports Techcrunch. It has been reported that this small but significant shift will support plans to boost usage and help the site to collect more data. The Techcrunch report added:
Previously, you had to tap a ‘+’ button beside posts to reveal separate Like and comment buttons, but soon all users will click on different sides of a combined Like / comment bar to leave feedback.
Lastly, the new employment model is here, according to Columbia Business School professor Rita McGrath, who, in a recent blog, has claimed that within the new model:
work is on demand, virtual and remote.
From a digital perspective, you have to agree, because if technical advances and blatant progress is impacting the way we communicate on a daily basis, it’s bound to be transforming the way we both seek employment and recruit.
Geography and time are no longer the boundaries that we must work to when it comes to employment, technology is banishing them every single day, adds McGrath:
In the Work 3.0 model, people are no longer limited to the jobs available within commuting distance. Graphic designers in rural Tennessee have the same access to jobs as graphic designers in New York or London.