Training companies operate in a fiercely competitive market, so what can they do in terms of marketing to get the edge over their rivals? Well, when you consider that today so much business is being won and lost over the internet it comes to the strength and optimisation of your website.Never before has it been so crucial for trainers to be constantly looking at ways to ensure their site ranks highly on search engines like Google. In this article, GoldSand Digital focus on some immediate wins for search engine optimisation (SEO) beginners…
To put this into some perspective, let’s say you run a sales training company in Manchester. You know that ‘sales training in Manchester’ is searched on Google 1,000 times per week but you never receive any orders through your website. There’s a good chance that’s because your site doesn’t appear on the first page (or if it does, not near the top) of Google when that exact phrase is searched.
In the past this wouldn’t be too much of a problem. Generally your business works off recommendations and if someone wants to find out more about the training you offer they just type in your web address into the internet. However, as competition within the training industry, and the popularity of search engines like Google, grows – so too does the need to optimise your website.
Read the full article here: How to Rank in Google
This is a great video, breaking down exactly what Search Engine Optimisation is:
To discuss how to rank in Google with our SEO experts simply call us on 0207 269 9885
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