Firstly, we have to clear up one BIG question…
Does Instagram work in Automotive?
Well, without doubt it’s a HUGE yes!
Instagram has been around for a while but over the last 12 months it has gained some significant traction with automotive brands looking to build solid interaction and engagement with customers.
And the great thing about Instagram is that it’s all about imagery, which plays beautifully into the hands of automotive retailer marketing.
With so many interesting things to capture on your camera, be it a cool Digital SLR or simly the Smartphone in your pocket, there are amazing pictures everywhere.
The nice thing about Instagram is that it’s quality over quantity meaning you don’t need all your team taking endless photos all day, just a few quick snaps and then someone to select the best one every day.
For example, here is a picture from the Land Rover Instagram account that could have been snapped by anyone…
The Content Marketing Institute outline a great strategy that works incredibly well:
Right off the bat, Instagram makes itself more difficult than other social media networks. Instead of posting anything you please, you’re forced to use a picture or video with every post – and that picture or video is the main focus of your post.
That means you’re constantly creating new visual content – if you’re not, others who are creating new eye-catching Instagram content will pull right ahead. Especially in the jewelry and fashion industries, Instagram has fierce competition for viewers’ attention.
The best way to get ahead is to do something truly unique and creative that your competitors aren’t doing. But everyone needs to start somewhere.
We’ll go over three general Instagram marketing strategies and give you real examples of brands using each one so you have the resources to get started right away.
1. Incorporate general hashtags
You should use every single Instagram photo as an opportunity for growth. Adding some general hashtags to the end of your captions can and will get you more exposure – period. It’s simple, it’s easy, and it adds authenticity to your photo.
There are some obvious things to take into account when using general hashtags, such as:
Make the caption and the hashtags related. If you see success with certain hashtags, it’s going to be tempting to include them in every post. But you’ll have more success in the long run if you think ahead and create photos for those specific successful hashtags. While you’re at it, make sure you know you understand the hashtags that you’re using or you may end up on the wrong end of a scandal.
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