November 5, 2012
Predictions submitted by users to the Content Marketing Institute lastyear for the growth of content marketing have been analysed and
confirmed this week. These included the growth of content marketing in
public relations departments and advertising agencies, and the
increasing obsolescence of the term ‘social media’. Also predicted was
that fewer journalists would be able to find work at traditional
newspapers, opting instead to work as content producers and content
managers in marketing.
False user predictions included a growth in Google+ use for hosting B2B
blogs, and its use as a distribution platform. Predictions also
over-estimated Facebook’s $45 billion market cap for its public stock
offering at $100 billion.