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SEO ‘must-do’ tips for SMEs: the experts’ view | Econsultancy
http://econsultancy.com/uk/blog/7604-seo-must-dos-for-smes-the-experts-view?utm_medium=twitter

SEO is still a crucial part of an effective digital strategy, and keyword research should underpin everything… Some great SEO tips here.

2. Spend some time on keyword research, once you really understand how people are looking for websites you’ll subconsciously find yourself doing a better job of writing in a way that appeals to that type of searcher.

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