October 30, 2017
Mercedes-Benz has awarded its millionth pop-up shop visitor a £250 shopping voucher during the Liverpool leg of the brand’s 2017 retail tour of the UK.
The Mercedes-Benz Pop-Up Shop is open longer hours than more traditional retail sites, with the main concept being to draw visitors in to browse cars in the same way they browse clothes.
Other brands have more established sites within shopping centres, including Hyundai and Jaguar Land Rover that have teamed up with Rockar’s retail store concept.
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Image Source: Monitoring Research