Talent assessment specialist, Saville Assessment, has selected content agency GoldSand Digital to deliver a range of industry reports and guide-based content to support its desire to engage and excite its audience with fresh ideas and perspectives.
Saville Assessment, a Willis Towers Watson Company, will take advantage of Swarm, GoldSand Digital’s award-winning content marketing platform that gives deep insight into how content is being engaged with and where potential commercial opportunities lie within its target audience.
“We’re delighted to be working with Saville Assessment, having met with the leadership team a number of times it is clear that they have an appetite for fresh and insightful content as a means to drive its continuing global growth that adds value to its expansive client base, which is a perfect fit for us. Our B2B team is looking forward to unearthing new ideas to create some powerful content for marketing in the coming weeks and months,” explained Nick Golding, co-founder at GoldSand Digital.
The production team will deliver a series of Discovery Sessions to kick off the campaign in September, culminating in the launch of an industry report and series of guides later in the autumn.
James Hollingsworth, Head of Marketing at Saville Assessment, added: “We were impressed not only with the client work GoldSand Digital showed us in the B2B space, but also with the Swarm platform and the technology that gives such detailed feedback on the content they are sharing.”