GoldSand Digital’s AutoContent platform, that combines journalist-led content with a live digital reporting dashboard, has generated over 258 test drives for its automotive dealer clients since the start of this year, which yields a collective revenue of more than £12m.
Retailers representing brands such as Ford, Hyundai, Volvo, Rolls-Royce, and McLaren have taken advantage of the automotive marketing platform. Revolutionised in 2018, it offers a mobile-first customer experience and enables sales teams to track engagement in real-time.
Based on the industry average test drive conversion rates, over the course of the year it has resulted in record sales, generating a total revenue of £12.1m.
To put this into context, an individual retailer spends £950.00 per quarter for the platform and can expect to receive an average of 34 test drive requests from a single campaign.
To find out how our AutoContent platform can transform your automotive marketing strategy, get in touch on 020 7287 9233, or drop us an email at info@goldsanddigital.com.