November 10, 2017
In an effort to simplify advertising on Twitter, the social networking site has launched a self-serve advertising subscription tool, where advertisers can promote their tweets for a monthly fee.
Promote Mode is primarily aimed at smaller accounts, most beneficial, according to Twitter, to those with up to 2,000 followers. Users can choose how they promote themselves and then task the tool do to the rest, removing the need for ad creation and campaign management. The monthly fee is $99.
Users can access Promote Model from the mobile Twitter app by sliding the menu and tapping on the icon. Metrics such as reach, followers gained and profile visits per month can all be accessed within the new tool.
Read more here.
Image Source: Twitter Business